A 2018 poll reported 27% of men have no close friends. A recent YouGov survey found that 52% of women in the UK find it difficult to make new friends. 73% of Gen Z report feeling lonely 'sometimes or always'. In a UK poll 89% of people aged 16-29 said they felt their lives lack any meaning or purpose. In 2025 the UK came third last in the Harvard Global Flourishing Study.
Morale Labs was founded on a single insight:
"Humans flourish in close purposeful groups and quickly wilt outside them."
Since the dawn of our species until pretty much yesterday, we lived and breathed our entire lives in tight-knit bands of people.
Time has passed but our bodies and minds have remained practically the same. Every human born today is still made to thrive in this special type of group environment.
The problem is these group environments no longer exist.
This is why too few are flourishing, and too many are wilting. This is why our goal is to find new ways to restore quality group connection back into our rapidly fragmenting modern world.
We are at the start of this journey so if this is a mission you want to get behind, please get in touch via Email.